DESIGN PHOTOGRAPHY ART T-SHIRTS VOUCHER BOOKS EVENTS

1 EXHIBITION 50 EXHIBITION ACCEPT AND PROCEED ALEX BROADHURST ARRIVAL BELIEVE IN

1957 - 1981 1982 - 2007 50 POSTER

NEXT

CREATED IN 1957 BY MAX MIEDINGER AND EDUARD HOFFMANN AT THE HAAS TYPE FOUNDRY IN SWITZERLAND, THE TYPEFACE WAS ORIGINALLY CHRISTENED NEUE HAAS GROTESK. ITS NAME CHANGED TO HELVETICA IN 1960 IN AN ATTEMPT TO TAKE THE TYPEFACE TO A WIDER INTERNATIONAL AUDIENCE. OVER THE YEARS THE TYPEFACE HAS BEEN CELEBRATED WIDELY AND USED IN MANY RENOWNED APPLICATIONS, IMPLANTING ITS OWN INDELIBLE PLACE IN DESIGN HISTORY. FROM THE BEAUTIFULLY IMPLEMENTED NEW YORK SUBWAY SIGNAGE SYSTEM BY VIGNELLI TO ITS USAGE ON THE LOWLY GENERIC EXIT SIGN, THE FLEXIBILITY OF THE TYPEFACE SEEMS TO HAVE NO BOUNDARIES. IN ITS 50 YEAR LIFESPAN HELVETICA HAS DESERVEDLY BECOME THE THE MOST WIDELY USED AND RESPECTED SANS SERIF TYPEFACE ON THE PLANET. SEE ALSO: DESIGN MUSEUM