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THE PIONEER OF SWISS GRAPHIC DESIGN, JOSEF MüLLER-BROCKMANN CHANGED THE FACE OF THE GRAPHICS INDUSTRY AND INSPIRED A GENERATION. BORN IN 1914, HE STUDIED ARCHITECTURE, DESIGN AND HISTORY OF ART AND IN 1936 OPENED HIS OWN STUDIO IN ZURICH, SPECIALISING IN GRAPHICS, EXHIBITION DESIGN AND PHOTOGRAPHY. MüLLER-BROCKMANN WAS A TRUE MASTER AND RARE PIONEER OF HIS CRAFT, AND EVEN AFTER HIS DEATH IN 1996, HIS WORK STILL SETS A BENCHMARK FOR OTHERS IN HIS PROFESSION.
 
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