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WE FIRST CAME ACROSS THIS LOGO ON A FRIENDS TWEET OF HOW TO BEST REBRAND OUR CAPITAL. WE WERE SO TAKEN BY THE CHARM AND SIMPLICITY OF THE LOGO, THAT WE EMAILED VENTURETHREE [THE CREATORS OF THE BRAND] TO CONGRATULATE THEM ON SUCH A PERFECT SOLUTION. WHEN OUR MAYOR, [IN HIS INFINITE WISDOM], DISCARDED THE LOGO, WE DECIDED IT DIDNT BELONG ON THE SCRAP HEAP OF GOOD IDEAS AND DECIDED TO MAKE IT OUR OWN UNOFFICIAL LONDON LOGO. WHEN VENTURETHREE SUGGESTED GIVING HALF OF THE PROFITS TO A CHILDRENS CHARITY, IT MADE OUR DECISION TO MANUFACTURE THESE T-SHIRT A NO BRAINER. MADE IN LONDON [KENTISH TOWN ACTUALLY] BY FIFTH COLUMN.
 
London t-shirt detail 1 swing tags
London t-shirt - red
London t-shirt - blue
London t-shirt - grey
London t-shirt - blue
London t-shirt - red
London t-shirt detail 1 - swing tags
London t-shirt detail 1 - swing tags
London t-shirt - grey
London t-shirt - red
London t-shirt - blue
London t-shirt - grey